The 2018 Kona employs refined aesthetics with sculpted body forms and sporty contours for an athletic, bold, and striking appearance. Its distinctive design is reinforced by the car’s voluminous, aggressive body styling that emphasizes its well-proportioned, dynamic silhouette. A low and wide stance complements its profile, with a long wheelbase and short overhangs, ensuring sporty, nimble handling, in addition to delivering superior driving stability at highway speeds. Its masculine, protective ‘armour’ combines powerfully with the futuristic LED lighting to create a high-tech look. The unique features of the exterior continue inside with a strong horizontal character line creating a wide and spacious feel. The Kona’s fluid details contribute to a sensuous experience and enhance the comfort-focused environment.
Uncompromised individuality and purposeful character
The Kona is a brand-new challenger in the B-SUV segment, with uncompromised individuality and innovative features. The Kona’s bold, daring image hints at the future design direction of Hyundai Motor’s next generation of SUV models and creates a unique proposition in the compact SUV segment.
Kona stands out from the crowd with high contrast design elements and striking style. Its masculine protective, ‘armour’, combines powerfully with the futuristic LED lighting to create a high-tech look. Despite its unique appearance, the Kona doesn’t sacrifice sophistication and is highly capable – a combination designed to appeal to the Millennial demographic.
Unique and stylish exterior design
The Kona’s stand-out design is reinforced by the car’s voluminous, aggressive body styling, that emphasizes the car’s well-proportioned, dynamic silhouette. Its low and wide stance complements the car’s stylish profile, with the long wheelbase and short overhangs ensuring sporty, nimble handling, in addition to delivering superior driving stability at high speed.
‘Composite lamps’ enhance the Kona’s high-tech and mechanical appearance. The slim daytime running lights (DRL) incorporate turn signals and are positioned in a ‘stack’, separate to the LED headlights.
The Kona’s front is powerful, as its ‘armour’ shows its readiness for extreme activities. The compact SUV also adopts Hyundai Motor’s new family identity, the Cascading Grille, featuring a sporty mesh pattern, flanked by exceptional wing-type fenders that dominate the front design.
Spacious interior delivers comfort and convenience
The unique features of the exterior continue inside, with a strong horizontal character line creating a wide and spacious feel. Even with its compact dimensions and low roofline, the Kona delivers best-in-class interior space.
The sleek and simple layout interior contrasts with the bold, adventurous exterior design. The AVN (Audio, Visual, Navigation) monitor incorporates Hyundai Motor’s advanced infotainment features. The monitor appears to float on the dashboard, contributing to the sense of openness.
The mechanical air vents and functional button arrangement reflect the high-tech functionality of the exterior. The AVN and HVAC (heating, ventilation and air conditioning) controls are surrounded by soft, fluid details that contribute to a sensuous experience and enhance the comfort-focused environment.
Enhanced driving dynamics for urban and off-road fun
The Kona was developed with a focus on enhanced driving dynamics and responsive performance for city driving. The wide, long wheelbase and short overhangs create a planted stance that results in exceptional agility in busy urban environments and enhanced stability when driving at speed.
The three differentiated driving modes (Sports, Normal and Eco) optimize the torque distribution and gear-shift settings to make the compact SUV suitable for all driving style requirements. In Sport mode, there is a greater emphasis on acceleration with early downshift on braking, while Eco mode optimizes fuel economy over performance with longer gear ratios.
- Hyundai News